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" ... Lili’s Fullerton concurs. “Every livestream experience or episode is an opportunity for branding or a product launch, whether it is for an artist or a company’s brand,” she says. “Brands need to be thinking about what people really care about and in doing so deliver that in spades as it aligns with your brand or product. What can you do for them? What can you do for culture? From the lili perspective, this is where interactive livestreaming comes in.” ... "
" ... “Everything is possible,” Heather Fullerton, lili co-founder and CEO, says. “The question we ask ourselves constantly is, What is the value for fans? What really matters? We’re exploring a new territory and if you don’t continue to create value and interest, people won’t come back.” ... "