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" ... This can be achieved by working with the right content partner to develop pre- and intra-event content to draw in a wider and action-oriented audience. Then engaging that same partner to develop a seabed of actionable and leveragable content during the conference. And concluding with follow-up deliverables and a year-round continuation of that content. At each step in this content cycle there is also the opportunity to monetize that content through additional sponsorship or paid-for publishing platforms. ... "
" ... With the internet and all these digital platforms out there, a lot of things get written. And published. Some of it is pure opinion and some if it is pure drivel. Jon Stewart said the “Internet is a world passing notes in a classroom,” and many times, that’s the case. Not always, but many. So when it comes to knowing where look for leveragable brand knowledge, we like dealing with pure consumer insights. And preferably ones that tell you how things are going to be, rather than just how folks believe things are. ... "