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" ... There are wider lessions here. Winning work from the United Kingdom public sector is probably marginally less daunting than it used to be and there is evidence to suggest that SME spend by government departments and agencies has risen from 6% in 2011 when the current round of initiatives was launched. With its not for profit status and focus on the public sector, Eduserv is well placed to win work from its target market, but as the company’s experience shows, it is hugely important to get the USP right and take advantage of the available marketing channels. ... "