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" ... No one wants to read through dense legalese, and no one should have to—not even paralegals. In time, a new generation of entrepreneurs will have to reset what we’ve been conditioned to accept. For now, all we can do is take a deep breath, but we can’t even do that because asbestos particles are floating down from the ceiling in this house that piracy built. ... "
" ... The brand declares that the mission of the legalese is to protect the provenance of the drink from cocktail copycats. “Goslings Black Seal Rum has such a unique taste, that if another rum is substituted, the result is an entirely different cocktail!” The trademark was first registered by the brand in Bermuda on June 9, 1980 and in the U.S. in 1991. ... "
" ... The privacy regulations provide that companies must collect “consent” from the user in order to collect their data, use the data for ad targeting, and to show them ads. Some regulations also use the concept of “informed consent” which means the consumer must understand the law and then give consent willingly. In most of our experience, this doesn’t happen in real life. When a consumer is faced with a 20 page “user agreement” written in “legalese,” what do practically all of them do? They scroll to the bottom and click “I agree” without reading any of it. They may have thus given consent or agreed to something; but it was certainly not “informed” consent. Also, would a consumer give consent to an ad tech company, or 100, that they have literally never heard of? They thought they were interacting with smithsonianmag.com in the above example. ... "
" ... This evolution from consumer-centric design, where we know everything about the consumer towards human-centric design, where the individual is part of the process and dictates his/her experience with full control and consent of his/her information has just begun. While the onus has always been on individuals to carry the burden of understanding the lengthy legalese and consenting to data practices that included opaque data sharing and selling, a new market is emerging that lays accountability squarely on the shoulders of businesses. ... "
" ... Wade through the legalese of the terms of service contract that accompanied your most recent consumer product purchase and you will almost certainly see a reference to sharing your data with “third party” vendors and partners. Companies today outsource an increasing percentage of their business operations, from their payroll and HR systems to their customer management and help desk systems to their software development and data management. While much of this outsourcing is to established major Internet companies that actually offer greater cybersecurity than the company’s own networks, there are myriad small boutique vendors that even large companies rely upon for specialty services that can pose a particularly dangerous insider threat. Companies can mitigate some of these risks by choosing vendors with a particular focus on cyber defense, conducting rigorous audits of their integration points and deployment network monitoring and data loss prevention technologies to flag unusual accesses and activity, but at the end of the day, as NSA's experiences remind us, a motivated insider is hard to catch, especially if they are at vendor. ... "