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" ... Charm, in a leaderly way, is best presented as a positive. To me, charm comes from living and doing outside of yourself. Charisma is often confused with charm. And in some ways, the two are intertwined. Both are appealing, and both make beholders feel that the individual is someone special. To me, there is a distinction. Charisma is an outward appearance. Charm is an inward appeal. One is given; the other can be earned. ... "