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" ... And it's not just how you say it; the actual words you use matter too. Using overly technical language with an audience of laypeople can make them feel inadequate. Alternatively, if you are using overly simplified language to explain complex concepts to a technical audience, you are the one who will appear to be out of your league. ... "
" ... Just think about how laypeople might perceive a conflict between Atlas and Osterholm. How do people evaluate the rival claims? I am a layperson, but I know something about the credentials of the two after doing some internet research. Osterholm is a respected epidemiologist; Atlas is a respected neuroradiologist. On the efficacy of masks, I know who to trust. Osterholm has relevant expertise and Atlas doesn’t. And I know who to trust independently of what I know about the broad consensus of expert opinion on Osterholm’s side. ... "
" ... Second, social media has changed the way we see ourselves, not simply the way we see others. Experts and laypeople alike have meticulously manufactured their surroundings—using artificial lighting and purposefully positioned backgrounds—not only to convey a certain identity to people watching. It is also done to portray our own personal brand to ourselves. We use the tools at our disposal to create the personas we want to show the world. And we don’t only do this with our videos. We spend hours on Facebook, LinkedIn, and dating apps fostering an identity in the same ways that people build avatars in simulated life games. ... "
" ... The fastest way to identify your values is through some highly accessible personality assessments like Myers-Briggs, DISC, 16 Personalities and Four Temperaments, among others. Many of these were formerly used in psychology studies and are now highly informative for laypeople interacting with peers. In my experience, everybody shares the same values — we just rank them in a different order. These personality tests show us our rankings and provide tips on how those rankings interact with the world. ... "