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" ... Superfluidity is the holy grail of larg(er) companies. It is not something they can actually go back to. It’s like baby teeth. Losing them is inevitable, but not bad. It’s just part of the cycle of life. Once you get past the start-up stage and grow, organizational sustainability is best attained through keeping the fluid-frozen cycle moving. Just as a large multinational cannot survive by being fluid and agile alone, it will start to slowly die if it stays frozen. The real trick is to be only frozen when you need to manage for the long term and for greater efficiency. And, at the same time, you have to keep parts of your organization, parts of its skill base, in a fluid state, while allowing room for experimentation, room for understanding the agility of the markets and room to innovate fast enough to outsmart the market. And that is how you survive disruption. ... "