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" ... Another customer-focused upgrade will be the addition of sentiment data based on social media. A big learning we’re all taking out of the pandemic is that when problems come up with customers, the first step is to acknowledge them. Taking the attitude of “We’re all in this together and we will try to make things right,” goes a long way. In 2021, companies that can tune in and respond to customer kudos and criticisms by integrating data from nontraditional sources into their business platforms will have major advantages. They are set up and ready for personal, positive engagements. ... "
" ... Aziz: Congratulations and kudos to Microsoft for picking such a worthy project! So what exactly does the product do? ... "
" ... For example, if you’re selling a healthcare service that is limited to in-person visits, your campaign will have a better ROI by targeting consumers in the same city or proximity to experience that service. Many entrepreneurs make the mistake of thinking they want to be on Good Morning America or even in the New York Times. If your PR agency gets a story with one of those publications, give them a batch of kudos. However, that doesn’t always mean it will have the best ROI and lead to increased sales. ... "
" ... If you’re hoping to maintain a connection with a prospect or someone you’ve recently met, send them kudos on a recent award, mention a mutual acquaintance, or share a relevant piece of content: ... "
" ... Uber also got kudos for being a progressive brand. Customers loved that it challenged the transportation establishment and broke the rules to give them more choice and value. It seemed the company was on a righteous crusade and people actively supported its reformer's stance -- until it was revealed that Uber's rule-breaking mentality meant that Kalanick and other leaders thought they were personally exempt from common rules of conduct (not to mention employment laws). Based on its brand image, people had reason to believe that Uber was a modern, enlightened company. But treating women the way Fowler and the others described isn't progressive -- it's primitive. ... "