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" ... Crestodina explains that “A branded keyphrase is a search term that includes the name of a brand name, a variation of a brand name or the name of a specific product… They are [also] called navigational queries because people who search for brands are usually trying to get to a specific company website or webpage. This explains why these phrases have ultra-high click through rates.” ... "
" ... “After I write a blog post that targets an important keyphrase for my business, I pitch a related topic to a few online publications in my industry. In my guest post, I’ll include a link back to the original content on my website. Then, I share both posts on social media. The backlink increases my chances of ranking for the valuable keyphrase I’ve targeted. Meanwhile, my social media posts keep me top of mind with my audience.” ... "