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" ... At the beginning of the Covid-19 pandemic, when people were rapidly losing their jobs and the future of the economy was looking grim, there was no shortage of sympathy-posting across many brands’ social media channels. I found Coca-Cola’s approach to be noticeable. While everyone else hopped on the same two trends that emerged on social media early in the pandemic — self-care advice and irreverent memes — Coke appears to have focused more on answering the question that all businesses eventually had to consider: In these trying times, how do we still get customers to buy our products? ... "
" ... First staged at Lyric Hammersmith in 2018 and freshly updated for 2020, Ned Bennett directs this wild and inventive production, exploring what it is like to come from a small town and arrive in a big city today. With a host of colorful characters, irreverent jokes, talking animals and popular songs, this is Dick Whittington as never seen before. ... "
" ... Jeff Fromm: Liquid Death. First, I'd like to know a little bit about the backstory of this irreverent brand: how does it fit into today's culture and what can other people learn from how your brand is operating during the crisis? ... "
" ... Ma was seen as a breath of fresh air in the traditionally conservative Chinese business culture. He cultivated the persona as an irreverent ambassador for the company. Ma embraced over-the-top stunts, including a Michael Jackson-inspired dance at an Alibaba anniversary party and acted in his own kung fu film, Gong Shou Dao. ... "
" ... Meaningful connections will likely continue to play a big part of marketing in 2021, as 2020 was just so heavy. As marketers, try to balance compassion and empathy with the effort to provide some relief by being fun, irreverent and creative. We all need the levity. ... "