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" ... Every organization already has valuable data, functionality, and other digital assets. Improving a business often isn’t a matter of inventing something completely new so much as recomposing existing assets in new ways or connecting an old system to a new one. The more easily an enterprise can recompose what it already has, or connect its most compelling internal capabilities to great complementary capabilities from external partners, the more flexibly and responsively it can react to disruptions. ... "
" ... Imagine a soccer fan creating the next Ronaldo viral video. A basketball fan building Lebron’s newest social media campaign. Or a Miley Cyrus fan inventing her next influencer marketing project. ... "
" ... The industry gets credit for actually inventing a what is – or at least used to be – a popular lunch menu item at upscale restaurants; the open-face steak sandwich. Airlines regularly engaged in “top this” competitions with their in-flight menus. At one point arguments about over-the-top offerings focused on several carriers that had begun serving steak for lunch on its planes. To calm things down, the International Air Transport Association, the industry’s global lobby organization, established a rule that airlines could not serve steak at lunch. But to get around the rule someone came up with the idea of placing a small steak on piece of toasted bread, with another piece of toast laying next to it. Walla; the open face steak sandwich. ... "
" ... When Amaike’s customers request a new material, the team of 40 workers must set to work inventing it literally whole-cloth. “Each year we produce 50 to 100 new materials as samples for our customers,” says Amaike of the work his team does creating fabrics with unique properties no other maker can supply. ... "
" ... While Stewart never laid claim to inventing the all-inclusive concept, he is recognized worldwide for his tireless effort to elevate the experience, delivering to his guests an unsurpassed level of luxury, and to share his certainty that a Caribbean company could successfully compete with any organization in the world. He accomplished both. ... "