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" ... Ryff is an LA startup that has developed a system that uses computer vision, artificial intelligence and machine learning to gain a semantic understanding of film, TV, sports and user generated content like YouTube. Ryff’s new Placer platform is able to ingest large volumes of finished content to create a brand new kind of advertising inventory. As the value of interruptive commercials declines, integrated marketing, better known as product placement, has increased in value. However, it is expensive, and its implementation disruptive. The upcoming Bond movie, delayed by the pandemic, had to do expensive re-shoots to keep the products placed up-to-date. ... "
" ... We believe that a new era of media and marketing is rapidly emerging, one empowered by technology and driven by creative storytelling. What we see are brands taking a bold stride away from interruptive advertising towards content that provides value in the way of information and entertainment. Our mission is to encourage a higher level of collaboration amongst advertisers, agencies, media partners and creators, leading to a richer media environment for all. ... "