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" ... In a recent MarTechNews article, Debra Bass, President of JNJ, suggested that marketers are suffering from what she called “InfoObesity,” gorging on an inconsumable amount of data that is not just unwieldy but can become dysfunctional. To better understand the problem and what marketers can do to combat InfoObesity, I turned to Sara Spivey, CMO of Bazaarvoice, the provider of consumer-generated content, advertising and personalization solutions. What follows are her thoughts. ... "