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" ... Magecart attacks may insert fields into a page that were not originally there or may even inject fake iframes in place of iframes from PCI-compliant payment providers. Website owners usually don't realize their site code has been changed until the damage is done. Already on the rise before the pandemic, Magecart attackers have stepped up efforts as more and more of the world has moved economic activities online. ... "
" ... No, I’m not saying it’s better. I’m saying it’s more complete and actionable for the client. What do you get in a typical report from one of these fraud verification vendors? — a spreadsheet with an IVT percentage and a few other columns like data center bots, and breakdown between G-IVT and S-IVT, etc? What do you do with that? Does it tell you which websites and mobile apps caused the fraud? Nope. Does it take into account all the cheating things a site does to make more ad revenue, like stacking 100 ads on top of each other, sticking ads in hidden 1x1 pixel iframes, refreshing the ad slots every second, or running ads in popunder windows? Nope, But feel free to ask them. They may lie to you and say they do; but how will you know for sure? They’re all black box and don’t show you any supporting details of what they measured and how they measured it. So you won’t know if their measurement is correct or not. And you can’t take any action, like turning off those sites and apps in your campaigns. That’s the whole point; they are VC backed ad tech companies. They have to keep you in the dark so they can keep charging you. And B, T, dub — fraud detection companies rely on ad fraud to continue so they can keep making money detecting it for you. ... "
" ... These malicious ads “infect” mainstream publishers’ sites because the sites have UNsecured programmatic ad slots on the page. These are the iframes (“tiny windows”) on the page into which the ads are served. The publisher does not know ahead of time what ad will be served into the ad slot. They also don’t know which advertiser will be sending the ad. This is because in real-time bidding (RTB) the ad slot calls out for bids when it becomes available. Various advertisers (buyers) bid on the opportunity to show their ad; and whoever wins that bid gets the right to serve their ad into the slot. ... "
" ... To re-cap, publishers cheat by buying bot traffic for their websites. Fraud detection tech companies are tuned for looking for bots/IVT. They catch about 1% of these; but that doesn’t mean the other 99% are humans. Most bots are able to get by their detection. On top of this, the fraud detection tech cannot “see” the cheating happening on the sites and pages themselves - ad stacking, hidden iframes, popunders, etc. And they fail entirely to detect mobile apps’ sundry forms of fraud. ... "