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" ... Getting brand safety right at scale is even harder. Brand safety technology either has a few milliseconds to determine if a page is brand safe or unsafe when their detection tag is in the ad iframe, or the tech has to do mass crawling to index billions of webpages and millions of sites. These crawlers are software programs that load the webpages and collect all the text content on the page for brand safety analysis. The challenge is that modern webpages change often or have dynamic content loaded by javascript (e.g. weather, sports scores, news, slideshows, etc.). The content can change after the brand safety crawler makes a “brand safety” determination for the page. This means a page that was marked “safe” may no longer be safe, or a site marked “unsafe” may no longer be “unsafe.” Furthermore, fraudsters operating fake sites meticulously avoid keywords most often marked as “brand_unsafe” and thus get all the ads and ad dollars that were blocked from going to mainstream legitimate publishers like New York Times, Wall Street Journal, etc. ... "
" ... Looking for anomalies assumes the inevitable — code compromises will happen. Rather than focus on finding the compromise, advanced analysis of behavior patterns of website code can spot the injected unauthorized form, the iframe that behaves a little differently or the sites pulling JavaScript from S3 buckets that began to skim user information. ... "
" ... Malvertsing code is often hidden in iframes. Iframes are HTML elements that allow a document (such as an ad) to appear inside another document (the main content) on a webpage. Ads on webpages appear in iframes because the ad in the iframe can be changed without affecting the rest of the page. ... "
" ... Publishers, yeah all the mainstream ones, can do more to secure the programmatic ad slots on their own pages. At the very least, putting some kind of iframe sandboxing will help deter the simplest malvertising exploits that compromise the publishers’ own visitors and advertisers. Advertisers should also demand that the publishers that carry their ads properly secure the ad slots so that malicious actors are less able to hijack the user and negatively impact the performance of advertisers’ campaigns. ... "
" ... Whatever new solutions you install onto your stack should give you that feeling of a perfect fit. For example, if your core customer relationship management (CRM) software is Salesforce, your account intelligence should be displayed in an iframe in Salesforce, not within a totally separate interface. Your team knows the data is in the mug cabinet and won’t waste time checking under the sink or in the refrigerator. ... "