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" ... Another difference-maker with SEO content is identifying new backlink opportunities for media outreach. Find semantic gaps and map out an SEO content strategy for the next 6 to 12 months. This can allow you to attract high-quality backlinks, which improves overall site authority. ... "
" ... In addition, focus on identifying moments of truths in the customer journey where your company could create lasting impressions. "Moments of truth" are defined as moments when a customer or user interacts with your brand, product or service to form or change an impression about your company. Focus on finding micro-moments where you can engage with customers to further solidify the relationship. ... "
" ... Paul Spiegelman is the co-founder of the Small Giants Community, an organization dedicated to identifying, connecting, and developing purpose-driven business leaders. He… ... "
" ... Start with identifying opportunities to leverage AI and machine learning in your marketing initiatives. You don't have to understand exactly how AI works. You have to focus on finding ways of utilizing this technology to advance your marketing efforts. Automating manual processes, recommendation engines and user behavior predictions are some typical applications of AI in marketing. ... "
" ... • We added value in identifying, fixing and nurturing the missing pieces of leadership and managerial skills. ... "