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" ... A decade after we announced the age of the customer, consumers continue to move faster than businesses. Ten years ago, extraordinary new technologies from the iPhone to social media expanded access to information, increasing consumer choice and ramping up their experience expectations. CMOs have since worked themselves to the bone to capture empowered consumer mindshare by inventing content and experiences that are novel, hyperpersonalized, and memorable if not viral — delivered in the perfect moment to the consumer’s ever-shrinking screen. Despite CMOs’ best efforts, today’s consumers are still unfulfilled. ... "