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" ... In today’s era of hyperpersonalization, you can’t expect to lean on the same corporate messaging and merely translate it into different languages to reach new audiences. Instead, your product, website, content and distribution strategy should all be adapted to each specific location where you hope to do business. ... "
" ... The former investment banker conducted an industry analysis and projected a skin care boom, but noted a lack of players focusing on men. More important, there was an element of “hyperpersonalization” missing from the facial market. ... "
" ... Understanding business success is not simply about transactions or policies, but about establishing and strengthening long term relationships with the customers. This type of relationship is built by the personalization of advice, which is another area where AI comes into play. Similar to hyperpersonalization of advertisements in the world of marketing, the financial services industry can take advantage of AI tools in order to customize information for each individual prospect or customer. ... "