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" ... How to be a popular keynote speaker? First, don’t sweat the details. If you’re promising the moon, nobody wants to know how much thrust the rocket needs. Second, go big or go home. Don’t offer ways to reduce emissions, insist that they can be eliminated. Third, morals trump economics every time. Your solution costs too much? Hey, you’re saving the Earth (or better, Mother Earth). Fourth, be a shining knight fighting the dragon. If nobody buys your hyperexpensive vehicle, it’s a conspiracy by the oil industry. Fifth, ignore context, especially when your audience doesn’t know the context. We need to spend $1 trillion over the next decade on oil supply sounds daunting—if people don’t know that’s the amount we’re already spending. ... "