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" ... "When people first join Twitter, one of the first things they notice is that a lot of people humblebrag," says Francesca Gino, a professor in the Negotiation, Organizations & Markets unit at HBS. "We were interested in discovering if this was an effective strategy, since a lot of people seemed to be doing it. Our assumption was that … they think there's an advantage to doing it, given that it's such a common practice. And we found that it's an ineffective strategy." ... "
" ... Because the in-group posts were open and honest, people could relate to them. They helped cut through the “humblebrag” posts and forge a genuine connection with my followers. The bizarreness posts lacked that connection because they were opting instead for the shock factor, and the reciprocity posts were more focused on the transaction. ... "
" ... Does the overall business go against the causes you care about in any way? If so, know that it will be discovered and challenged, so think through alignment and authenticity across the company, its clients, stakeholders, employees and vendors. Ensure there is ongoing transparency on the results of your efforts. If you genuinely give freely and do not tie everything back to a humblebrag about your own company, it will educate, empower and endear others to you. ... "
" ... I don’t share this with you as a humblebrag, but rather as an example of the power of a personal growth mindset and the direct correlation it can have to company growth and success. ... "
" ... They may adopt self-appointed titles either to humblebrag or appear benevolent. Who knows if they are backing themselves up with a few fake distinctions? If it sounds too good to be true, it might be. Sharks employ buzzwords like “mastermind,” “boot camp,” “accelerator,” "academy," “shortcut,” "secret," “tribe,” “six or seven figure,” “revolution” and “life change” to grab the audiences’ attention. They probably also want you to download their free book or attend their free webinar. Additionally, some instructors out there cover up the negative aspects of their previous professional lives. Any available details about their history could be vague and contain untruths. Look for scandals and controversies in their past. ... "