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" ... As brands continue to “humanize,” we should compare them to their closest human counterparts - pick-up artists - and remember that they are willing to do, or say, anything in order to achieve their objective, happy to ironically state the objective itself, in order to unironically achieve it. ... "
" ... By showing that behind-the-scenes aspect to your work, you're able to humanize yourself in the context of the corporate world, and in doing so, allows for people to connect more with you. ... "
" ... Intent data is best used to humanize the marketing tactics of any business. Instead of telling customers they should buy a product based on all the data you’ve collected from them, marketers should focus on using intent data to improve the customer experience, addressing pain points and offering incentives instead of instructions. ... "
" ... It is indeed true that some brands have bigger budgets at their disposal for product launches and big campaigns. However, influencers should be considered as long-term partners to humanize marketing with an ongoing content plan that adds credibility to your media mix. Like any other type of media channel (TV, digital, etc.), influencer marketing should be integrated into your strategic annual plans. ... "
" ... What’s important to remember is that we have to humanize this data. We have to make it real and meaningful for organizations. We have to bring it to life and find ways for these organizations to engage with the data in new, creative and powerful ways. That leads me to the three strategies that are critical to making enterprise data dance. ... "