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" ... DENTON: The problem with the media, nightclubs, lots of these positional goods is that the more popular they are, the less cool. You launch, at the beginning you're really cool, then you realize that the number of people who actually make up the regular audience on the cool side is not enough to pay the bills, so you go bigger. In the nightclub world you get the bridge-and-tunnel crowd in or you do bottle service for bankers or whatever it is, you get bigger and then you get lame and then you die. There's a lifecycle to these things. And this applies to media as well as to nightclubs. On the Internet the problem is worse because it’s not just as things get big as you develop scale—which is what advertisers want—the problem is not simply that there's this hoi polloi mass audience in abstract. It’s there in reality. It’s there in the comments. It’s talking to you. You can't ignore it. The advertisers want scale because they don't want to buy too many different places because it’s a pain in the neck. So your point of maximum coolness comes way, way, way, way before your point of maximum economic viability. ... "
" ... Hard to believe that the hoi polloi possesses the temerity to even suggest it. ... "
" ... These things aren’t an issue over water — the AS2 will spend a lot of its time hauling the hoi polloi across oceans — but owners of the $120 million aircraft will still want to beat the Mach over land. ... "