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" ... "We were a little worried about our launch and how we would be impacted, and then the George Floyd incident happened. And there was just really an outcry for people to support Black businesses," Carter-Williams said. "And then a lot of people were hashtagging our names, and we ended up featured in Beauty Independent, and our sales skyrocketed. We still have had an increase in sales since that time." ... "
" ... At the same time, people continue to carefully curate their public identities by self-labelling. Demand for branded clothing and accessories hasn’t declined, nor has the idea of aspirational brands (Tiffany, Ferrari etc). And the boom in hashtagging pictures and other social media posts gives people a new way to signal that they are vegan, a non-smoker, a fitness fan, a wine buff, a cat lover etc. ... "
" ... Creators, especially artists, have grown increasingly frustrated with Instagram.“The biggest issue is lack of visibility for creators. I’ve been an active user for about a decade — using all their features, posting consistently, hashtagging, all the bullsh*t — and have yet to meet 2k followers. I’ve been an active user of Twitter for about 5 months (diving in when I got into NFTs), and am over 3k. I know followers are considered a vanity metric, but they matter to an artist. The visibility matters; that social proof matters,” she said. “What IG has done is force the artist to become a content creator, and not every artist is a content creator. I don’t want to have to use every feature (IGTV, Reels, Stories, Shopping, etc) for the algorithm to consider me worthy.” ... "
" ... It also attracted plenty of attention. “Because of the virality of the challenge, Target is getting so much earned (a.k.a. free) media. The fact that all types of people (women, men, children) are posting pictures with the dresses, hashtagging the challenge and tagging Target, and even that the general media is covering it, is a fantastic - and probably unexpected - win for Target, says Lehigh University marketing professor and fashion industry expert Ludovica Cesareo. ... "