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" ... Dunn reinvented retail in 2012 by opening the first Bonobos “guideshop,” showrooms that allow customers to try on items in-store and then have purchases delivered straight to their homes. “Profitability is not easy if you’re overstocked, which is why so many traditional retailers go sideways,” says Royer. But she would learn that her brother’s guideshop concept wouldn’t work in its original form for children’s clothing. “When a three-year-old girl sees a pink tulle dress, they don't care about direct delivery. They want to walk out wearing it,” says Royer. She adds that new moms and baby shower shoppers also prefer to walk out with purchases in hand. ... "
" ... GH lab, as seen in the video below, is an installation at the Mall of America, where Amazon has partnered with Good Housekeeping to create an entirely new form of guideshop retailing. ... "