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" ... From carbon footprint labels, to digital passports and traceability tags – these new customer touch points, enabled by technology, have evolved to guide everyday purchasing decisions on the basis of environmental and social grounds. But, are we carbon literate enough and prepared to separate the good from the greenwashed? ... "
" ... Using the phrase "going green" is arbitrary. It usually precedes ineffective, greenwashed policies that are more cosmetic than substantial. The risk of environmental destruction and social disruption is significant, so your goals should represent your business’ risk and the authentic desire to lower your impact. ... "