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" ... Better yet, this promotion actually offers substantial discounts on some routes. This show of goodwill from Amex is one that cardholders like myself are sure to remember in the future, encouraging us to keep the Platinum card in our wallets for years to come. ... "
" ... By going global, e-commerce brands in lifestyle and fashion position themselves for bigger financing opportunities. This is great for goodwill and for sales, which in turn makes more funds available to the brand. ... "
" ... Sadly, hardly anyone but high-yield bond players analyze corporate balance sheets. If there’s a massive goodwill line, take notice. Even Berkshire Hathaway sports much goodwill, some $70 billion, and recently wrote down part of its acquisition cost for Precision Castparts. It impacted Berkshire’s quarterly results. General Electric overpaid on many deals held for a decade or longer with too liberal accounting practices in place. ... "
" ... To be clear, brand and goodwill are not synonymous, but maximizing brand value often results in long-term success, and goodwill provides a place to quantify that intangible value. ... "
" ... “This can be done—and it might build some goodwill for bipartisan progress on other priorities,” the long-time Chamber leader asserted. ... "