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" ... E. Percil Stanford, the renowned gerontologist, author professor and former chief of diversity and inclusion at AARP, offers this recommendation: "Marketing teams need to have more people of color, more people of different ages and backgrounds. Take the time to understand what it is to walk in their shoes, and thus how to get people in those shoes interested in your products and services." ... "
" ... KEN DYCHTWALD has spent the last 35 years studying the lifestyle, marketing, health care, and workforce implications of the age wave. He's a psychologist, gerontologist, and best-selling author of 17 books on aging-related issues. His firm, Age Wave, was created in 1986 to guide companies and government groups in product/service development for boomers and mature adults. ... "