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" ... Another basic innovation to the local radio service is the ability to use cellular phone like technology to create hyperlocal zones over which stations can offer geo-zoned content. BIA’s client GeoBroadcast Solutions offers the ZoneCasting solution is one example where for example a Dallas-Fort Worth radio station could provide separate over-the-air geotargeted program breaks with ads, traffic, weather, alerts, and special programming for either Dallas or Fort Worth. That makes that station more affordable to smaller businesses looking to reach just a geo-zone, not the whole market. And it makes content more valuable to listeners since it is more geographically relevant. ... "
" ... This will extend into geotargeted content delivery that will be served up at blistering speeds. Marketers will be able to create prescient experiences and recommendations to users based on past and predicted behaviors. ... "