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" ... When it comes to geoconquesting, tactics and accuracy are critical components of success. Imagine you operate a franchise of quick service restaurants, and you are adding a new fried chicken sandwich to your menu. To win over people who are most likely to become diners at your locations — using this new menu item as the draw — you want to advertise to everyone who has visited restaurants like Chick-fil-A, KFC, Wendy's, Church's, Zaxby's or Popeyes in your area over the past three months. Using location data, you can appeal to only those diners who have shown a high likelihood to try your new chicken sandwich. ... "