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" ... Carnabuci believes that leaders can win the fight against purpose-washing by “recognizing that organizations are social communities, not just brands”. He says: “Closing the talking-doing gap requires shifting from a view of purpose as a marketing asset to one where we view purpose as a fundament of the organization’s distinctive culture.” ... "
" ... There are different kinds of people, and they value different offers. In order to allow diversity, companies must be allowed to differentiate, the fundament of competition. The proposition to limit the ability of firms to compete on free offers creates a perverse free rider problem in which people who agree to terms must submit to more data processing while others get to access services without participating. It’s unfair to other users and does not allow companies to recover their costs equitably. Moreover companies should be able to demonstrate and express privacy and data protection enhancements competitively as part of their value proposition. ... "