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" ... As I sit by the hotel window, now counting down in hours until my hair once again starts turning frizzy from the humid tropical air, I want to express gratitude to you for reading this far. ... "
" ... Tap into the magic of marketing. “I’ve never been a big believer in a product name with someone’s name; I think it’s hard to make that big because what does that mean to everyone?” Federici says. “It’s really hard to communicate that much information. Frizz Ease said what it did; John’s name was small at the top. I said this product fixes frizzy hair and we’ve got to make that very clear because we won’t have money to advertise. It’s a completely different product, so it needs to look different. It’s very prescriptive, which is why we put it in the dropper bottle, and also to make it stand out on the shelf. The only place we could advertise was the shelf. We didn’t have money for print or anything. Our other secret weapon was John who could go on TV, especially in the U,S and do a live demonstration of the product. He’d be a guest on so many little regional shows. That’s really what made the big difference.” ... "
" ... The Negotiation: As a girl with curly hair, I’ve easily spent thousands of dollars on hair care products that have promised de-frizzing and instead given me greasy wet hair at the top with frizz at the bottom. I immediately saw the promise in this product, especially once they demonstrated the use on a girl with a tight curl pattern in the tank. The primarily male (and all white) sharks, however, couldn’t even tell the difference between curly and frizzy hair. This doubt carried through the presentation, despite the clear expertise of Kim and the proven use of the product. Nonetheless, the sharks are all impressed with their numbers—on track to make over a million dollars by the end of their first year and a fun backstory where Tim went on Who Wants To Be A Millionaire to win money to invest in the business (he walked away with $100k!) The sharks love their margins and want to know what they need an investor for. Tim replies that their issue is that they can’t keep the product on shelves and need to build out inventory to eliminate the backorders. Furthermore, by investing in the proper infrastructure, he points out that they’ll reduce their costs, even more, giving them unbelievable margins. Mark pulls out because he doesn’t understand the space and Robert points out that he has no doubt that they’ll grow, but he’s worried they’ll hit a brick wall both by competing against behemoths (like DevaCurl) in the space and marketing concerns. Kevin has an issue with the $4 million valuation, and despite Kim’s reasoned explanation of how they arrived at their valuation (lowered for the tank if they showed absolutely no growth and continued at their current sales, they’d actually be worth over $6 million!). Lori doesn’t know the space well enough and follows Kevin. Alli, who I thought would jump at the bit to invest in this company, points out that there’s a huge need for this product but she’s in the business of making curly hair straight. Of course, any curly haired girl watching took this comment to heart; There is a well-documented history of the politics of hair, policing a completely uncontrollable texture from jew-fros to kinky hair, that unfairly puts Black women (and most Jewish women) at a disadvantage. Robert, hearing that there is this need (though not the extent of it) offers what he calls a “sharky” deal: $400k for 20% of the company. Kim and Tim try to counter and talk him down from it with well-reasoned points and a completely logical argument, but he stays firm. To the shock of all the sharks, they turn down the deal and leave the tank. Although they’re shocked, the sharks applaud their confidence in their product and wish them luck. I, for one, am going to try out this product and can’t wait for them to release more items for hair like mine. ... "
" ... When you style your hair with this grooming clay from Aveda, it will give a strong hold but does not make hair stiff. The clay has a light texture and volume and it’s not sticky at all. It will calm down frizzy hair and also produce a matte finish. It is formulated with kunzea, citrus and organic essential oils such as spearmint, lavender and vetiver. Use a small amount and apply evenly to dry or wet hair. ... "
" ... “Dry, frizzy hair will suck up colour faster than hair that’s in good condition,” says Bannister. “If in doubt, invest in a pre-dye treatment like the Pureplex Home Hair Repair System, which helps repair hair’s keratin bonds from within, strengthening the hair’s internal structure and making sure it’s in the optimum condition to receive the dye.” ... "