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" ... Take your recently acquired business, for example. Does it operate a freemium model? If so, are you converting free customers into paying customers? If not, you might be wasting time, money and resources on customers who will never spend a cent. If this is the case, switching from freemium to premium might save your business from spiraling into obscurity — or at the very least, boost revenue. ... "
" ... To cope with these soaring numbers, the firm plans to hire 4,000 people over the next six months and expand its course offerings to include subjects such as history and geography in addition to its popular repertoire of math, science and English. With Bollywood star Shah Rukh Khan as a brand ambassador, Byju’s offers a freemium model wherein students and parents get free 15-day access after which they can opt for the paid version. ... "
" ... “I have written or reviewed over 100 EdTech business plans from small businesses,” said Kirkley. “A pervasive issue is a lack of understanding how the company will make money and reach customers such as school districts, universities, parents and students. Frequently, companies plan to make a version of the product free while making money in other ways such as add-on services, upgrades and professional development. The problem with this is these companies often underestimate the costs of running the business, keeping the product in the market and actually converting enough freemium customers to paying customers. For schools, a company without enough funding may provide poor technical support, lack resources to train the educators using the product, not be able to update the product and possibly go out of business. ... "