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" ... Ad fraud deniers, I’d encourage you to reconsider your position. It is possible that you are not seeing the fraud, and the tools you use did not detect the fraud. Not all ad fraud is invalid traffic (IVT) to the page. The webpages can be cheating (ad stacking, pixel stuffing, ad slot refreshing, popunders, etc.). And as the above research shows, blocked domains can still be selling you their ad inventory and the owners of vast numbers of fake websites can be cheating using ads.txt to cover their tracks (domain spoofing, marking as direct when actually reseller, ads.txt rental, etc.). ... "
" ... I am a digital marketer of 25 years. Now I help marketers audit their digital campaigns for ad fraud that isn't caught by widely used ad verification services. ... "
" ... Naturally, if it’s a matter of fraud, misconduct, bad attitude (this is such a vivid sign that it won’t work) or the like, then there’s no question in removing them quickly and turning back to your hiring process to see what went wrong so you can improve for the next hire. But more often than not, this isn’t the case. ... "
" ... When it comes to fraud, in-event detection and prevention are far more effective and desirable than post-event reconciliation. Once the fraud occurs, the CSP (or the subscriber) has already been charged and the revenue has already been lost. ... "
" ... Whether it’s through a real-time fraud prevention algorithm for a financial services organization, a live timetable service for a public transport system or a fulfillment optimization application for a retailer, today’s businesses must continuously deliver new data products to market. The consequences for failure or slow delivery can be steep. Businesses that can’t get their real-time data products out of the gate risk loss of market share and missed opportunities for new digital revenues. ... "