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" ... There are experts, business executives and opinion givers who believe that it is difficult to change consumer behaviors and attitudes when the brands have been around for a long time. One analyst said the fact that Kraft took out artificial ingredients in some of its products such as Oscar Meyer frankfurters, was a good step, but that is not the same as making people believe that Kraft products are real food. Can any product branded Kraft be perceived as real food when supermarkets now offer natural, unprocessed foods? Would the brands in the Kraft Heinz portfolio be better off without the Kraft and Heinz corporate names? ... "