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" ... And so we were in the worst hit venues for discretionary spending, and these franchisees are small business owners who had their life savings invested. And many of them, much like small business owners today, and we’re seeing it again in a COVID world, did not have the capital strength to weather the storm. So when I came on board, and to the credit of our owners and the CEO of Focus, they told me it was bad. They didn't trick me. ... "
" ... Its outreach to find new franchisees includes “targeted PR and content marketing solutions, social media campaigns and SEO in designated states,” he says. ... "
" ... The NOW’s operations team provides expert guidance and one-on-one sales training for all our franchisees. From pre-sale strategies, to grand opening tactics, and bi-weekly webinars – the NOW team is working with franchisees to ensure they are set up to succeed and grow the business, despite the challenges of the pandemic. Locations set to open this year are also receiving complimentary digital ads paid for by The NOW team to give them added brand awareness and support during this time. Franchisees are also receiving hands-on support to assist with local recruiting efforts including working with partners like the International Spa Association (iSPA) and the American Massage Therapy Association (AMTA) to find the best talent for each location. ... "
" ... “The idea to have a double lane came from franchisees and has been advocated for by franchisees. They’re big believers in it because they know there are great returns associated with them,” Finazzo said. ... "