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" ... Brand Journalism addresses the facts that a brand means different things in different regions to different people in different situations. A brand means different things to consumers at different occasions: at home, away from home, morning, afternoon, evening, breakfast, lunch, dinner, snack, late night, weekday, or weekend, with kids, on a business trip, on a cruise, at a family gathering at university. Brand Journalism is the best way to bring brand coherence in a highly fractionated, exquisitely segmented digital, mobile world. ... "
" ... However, there is an additional self-inflicted hurdle for cereal brands. There is too much choice on the cereal shelves. The proliferation of varieties leads to confusion and frustration. Increased choices have merely fractionated the market rather than expanded the market. ... "
" ... I didn’t get a fractionated laser until earlier this year. A mom friend who gets them regularly to treat her melasma sent me a week long selfie series showing her metamorphosis from Freddy Krueger to fabulous and I was very there for it. Despite being familiar with the technology that’s been around now for a decade, I had only dabbled in radiofrequency treatments that targeted the deeper dermal layer, but never tried any lasers for skin resurfacing for fear it would wreak havoc on my freckly thin skin. Man was I wrong, after a week of pretty minor peeling and redness, I enjoyed an even, glowing complexion for months. ... "