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" ... According to the NY Post, the effort to reintroduce the $5 footlong has been derailed. Created as a method to increase customer counts and higher top-line sales, the double offer of two footlongs for $10 was instantly met with franchisee resistance. Subway announced to its franchisee on Tuesday that it would be halting the promotion. ... "
" ... The Subway Footlong promotion started in 2008 and ever since the promotion has had as many ups and downs as a roller coaster. The footlong sub promotion has been impacted by lawsuits that claimed the sub was only 11 inches long, complaints by countless franchisees that questioned the feasibility of the promotion, the death of Subway founder Fred Deluca and changes in advertising agencies and Subway management. ... "
" ... Was Subway systematically cheating its customers by selling sandwiches shorter than advertised? What the lawyers found out in discovery was that on rare occasions the bread for a footlong would bake to less than twelve inches, but the amount of dough in every sandwich was uniform. Although not all sandwiches were twelve inches in length, they all contained the same amount of bread. Moreover, due to the somewhat unpredictable nature of baking, it was impossible to ensure that every loaf bakes to exactly the same length. ... "