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" ... Big advertisers have more money allocated to digital advertising than they know what to do with. So they find someone else to help them spend it all — media agencies. The confluence of advertisers needing to spend all their budget (or else not get as much next year) and media agencies’ fondness for large quantities of cheap ads (more profits for them) is the perfect storm that sends most of the digital ad spend into programmatic channels, topping out at about 87% currently (see eMarketer graphic). ... "
" ... I am a veteran ad industry journalist with a fondness for tech. I have also witnessed first-hand the sweeping changes in the media landscape over the past two or three… ... "