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" ... How VLSFO 'Frankenstein Fuel' led to engine failures and then shipping disasters around the world ... "
" ... I'm the cofounder of SOTA Partners, where we invest in companies changing the future of work and food. We also rapidly experiment and incubate new business ideas. Previously, with a friend, I built an education software business without investment called Imagine Easy Solutions that reached 30M users yearly. I sold the business to a NYSE public company called Chegg, where I was in a leadership role for three years. From being a scrappy entrepreneur to an executive within a public company, I've had my share of failures and wins that has given me insight into what it takes to drive a business forward. ... "
" ... No doubt the 737 MAX failures will be the subject of many business school cases covering engineering, culture, organizational control, and other issues. Boeing’s reputation as a manufacturer that produces the highest quality aircraft is tarnished significantly and possibly forever. The 737 MAX program will never achieve the success that Boeing, and others, once thought it would. At this point, Boeing needs to keep moving forward with the MAX program and solving more tough issues, trying to eventually the get the plane’s pricing back to the premium the market once gave it. Given that current airline demand is weak and, even with vaccines being rolled out, still uncertain, this makes their selling challenge even greater. ... "
" ... There’s other failures data out there, but the point is obvious. Business-technology strategies usually fail their sponsors and developers for a variety of predictable reasons, predictable because they’ve been failing for decades. While we can forecast that AI and machine learning will be “big” in the coming years and that everything will eventually be connected to the Web, there’s no precision about any of these predictions – because there cannot be any precision. Why? Because technology development, testing, scalability and adoption are unpredictable. There are also tons of internal variables that determine when a technology is “ready” for deployment, variables like money, talent, management and competition, among many other things that determine when and if a company avails itself of technology-inspired products and services. Not to mention business strategies, which are also usually poor. How many companies develop product and service roadmaps they proactively follow versus react to market forces, customer complaints and competitive moves. ... "