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" ... Finally, even consumers who might respond to negative messaging will still measure your product against what they have been drinking. If the clean wine you produce or represent does not offer an exceptional experience, those consumers will probably turn to the next fad wine, or maybe they will turn to hard seltzer! ... "
" ... Food free from animal products has emerged from “fad” beginnings. Marketing is quickly recognizing the rise of veganism as a mainstay—not a short stay. Exposed to the vegan breeding ground of Instagram, Millennials and Gen-Zs are being drawn into this non-carnivorous community en masse. ... "
" ... Of course, when a food fad explodes, manufacturers try even harder to jump on the bandwagon than I try to shoehorn in my food puns. ... "
" ... Until recently, artificial intelligence has looked like a new and exciting fad. Technology innovators showcased flashy ways to harness intelligence and apply it in the real world (e.g. self-driving cars, the marketing stunts of Watson, Google’s AI beating the world’s best Go player). These applications were thrilling, and just far enough out of reach to be non-threatening. ... "
" ... When asked about the latest fad of intermittent fasting that many entrepreneurs enjoy, Paris did say that if you’re ever going to try it, now is to the time. “We aren’t on the go-go-go as much as we used to be, so our bodies can handle it,” she said. “Your brain still functions really well in the morning without food, and this can help you be more productive.” ... "