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" ... The gross margin percentage in 2012 was 43.9%, compared to 40.5% in 2011. This year-over-year increase in gross margin was largely driven by lower commodity and other product costs, a higher mix of iPhone sales, and improved leverage on fixed costs from higher net sales….The Company expects to experience decreases in its gross margin percentage in future periods, as compared to evels achieved during 2012, and the Company anticipates gross margin of about 36% during the first quarter of 2013. ... "