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" ... Creativity can be linked with open-mindedness. Open-mindedness is a cornerstone of Western philosophy, which was laid out by Socrates and the Socratic method. This a well known method of inquiry which aims to eliminate subjective bias and get at the truth by debating different opinions and objectively looking at the evidence provided to uphold those different viewpoints. Famously quoted, Socrates states "True knowledge exists in knowing that you know nothing." It is through this thought that his philosophy is born. Thus, open-mindedness is the quality that allows an individual to entrain various ideas, even ones that are contradictory to one's initial belief, and deliberate them thereby arriving to the truth and the core of the matter through questioning. It is in this way that open mindedness and innovation are linked -- because in order to entertain different and, sometimes contradicting viewpoints, those views either have to be presented or conjured up in the mind as counter examples. Thus, it is through creativity that innovation and open-mindedness go hand in hand. ... "
" ... To achieve a return on investment (ROI), marketers must define a new calculus: A Return On Attachment (ROA). Such a metric would entrain the emotionally-based logic responsible for how the mind can enfold self-identity and product-identity, into one single narrative. That is the force that wins sales and boosts profits. That is the force that is derived from understanding peoples’ experience of things, rather than the things themselves. ... "