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" ... "This is an exciting time for Vertical Groove Golf, and it’s only fitting that John Daly leads our stable of endorsees," Barry added. ... "
" ... Lowe: Endorsements can be a double-edged sword, and some work to the endorsees advantage if they come from an organic place. Consumers are smart and can tell if an endorsement is not genuine. In music, an artist’s image is often linked to a lifestyle promoted through the lyrics of their songs – making authenticity clearly measurable. In technology there’s more gray area. Branding partnerships can be very useful via social media mentions but again only if the brand makes sense for the consumer. Back in the day we had Soulja Boy endorse my first app iFlypt, which allows users to remix music on their iPhone. We tweeted and Facebooked till our hearts burst with excitement but soon we realized his fans didn’t feel that Soulja used the product himself, which made the partnership not as successful as we had hoped. ... "
" ... Tech’s success, and Strange’s as a whole, owes much to the vision of its other co-founder, CEO Travis O’Guin. O’Guin made a fortune in the furniture business while still a young man, and met Yates while looking for endorsees for a streetwear company he was financing. The two became fast friends, and it wasn’t long until O’Guin was helping Yates get his chaotic business affairs (at one point, he had over half a dozen people claiming to be his manager) in order. ... "
" ... This gives The Great Wall a very different context from Dreamworks' Ghost In The Shell adaptation: Damon, whose high-grossing performance in The Martian was one of 12 officially released to the Chinese public in 2015, remains a well-known figure in the Mainland. Furthermore, the fixation with Caucasian foreigners across Chinese industries like fashion, entertainment and even education, makes someone like Damon a hugely popular choice for the Chinese market. Scarlett Johansson and Henry Cavill are just two examples of actors who've been signed on as endorsees for Chinese telecom giant Huawei in an effort to market their new P9 phone. ... "