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" ... 7. Bridging the emotional gap: Empathy toward customers is critical. Building an emotional connection between the brand and its clients will ensure long-term loyalty and demand. ... "
" ... Enhancing the emotional reward for customers, not simply satisfying their perceived physical need for a product, is how retailers and brands can create that customer for a lifetime, as Maya Angelou reminds us, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ... "
" ... In all of these personal, emotional and journalistic postures are shown the misunderstanding of brands themselves. The Chevy Bolt's arrival before Tesla, and all of its awards, does not make it a stronger brand than Tesla. Worse, just because they are both electric does not make them competitive, or even comparable, as brands. ... "
" ... On the other hand, there are other people with emotional health challenges who need support to bring out their potential. Here are some tips for how to do that. ... "
" ... Rehmatullah: It's an emotional process! It isn't easy to give up your baby and internalize everything you've sacrificed for the last three years. I had tears in my eyes when we told our employees, and many of them were emotional (happy tears!). Our employees have put everything they had into this company. Almost everyone walks around like they are a cofounder. I love it. We deserve this outcome, and I have so much gratitude to all of our clients, partners, families, and so many more that were part of our story. ... "