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" ... The film is great, nicely done, Thomas Roos is perfect, blah-blah-blah. But think about this for a second. Here we have a marketer who is not only admitting that some people will not like their product (egads!), but is proving it with DNA testing. In effect, they are going so far as to suggest that some people will never like their product no matter how good the product or marketing may be. ... "