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" ... 5- Communicate: Regularly engage all of your stakeholders—employees, shareholders, suppliers, customers, community leaders—in honest and frequent dialogue about common concerns and how you are addressing them. Neither sugarcoat nor over-dramatize the nature of the challenge or the response. Where you cannot offer clear guidance regarding initiatives you might be forced to decide at some point (e.g. layoffs, compensation cuts, shift changes, plant/product shut-downs, price increases ….), provide clear guidance as to the principles that will guide your decision-making (e.g. cutting staff would be our very last resort….after we have dramatically economized everywhere else.). ... "