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" ... "We have just returned from a very successful trip from London, and we are really excited to be growing in some select stores there such as Mouki and Matches. We currently have a gorgeous woven installation on display in the center of the atrium on Floor 1 at Liberty. A big goal is to grow internationally in the right shops as well as on ecomm and work on fun collaborations with other talented makers. Consistent and steady growth is very important to us—we have our hands in every aspect of the business and we like it that way. ace&jig is our third child! ... "
" ... Always follow up. Following sales, it’s also all about the customer experience. “Whether you have an ecomm store or a physical store or service, call as soon as they ordered and keep following up with them to ensure they are happy and to make recommendations,” Kasem recommends. ... "
" ... From a Russian gold and silver miner to a US potash producer to Chinese ecomm giant Alibaba. ... "
" ... On the brand side, the DTC space is more nimble with a lot less red tape which makes it easier to incorporate an integrated approach which is important to hit KPI’s. Capturing 2nd, 3rd, 4th conversion opportunities by leveraging the influencer content across email, website, ecomm, custom landing pages, retargeting, paid media and PR is crucial for sales growth. *Note: this may require a different licensing agreement with the creators. ... "
" ... Russo: Here is a common pain point we see amongst independent and small businesses: I am a brick and mortar retailer that hastily added ecomm during the pandemic as a shopping option for my clients. I am not getting any traffic to my website. Since retailers are strapped for time, the main metric of “success” is what sells in terms of volume and profit margin. It’s a one-size fits all approach using selling numbers as a road map for future planning. (speaking of pain point: this is painful for me to see!). Smart retailers will, of course use selling reports, and layer on other information before making financial commitments in inventory. The first thing to do is a retailer should be using segmentation. With the advent of digital footprints, digital client ling and fintech payment systems, granular segmentation is critical. Then, use these segments to source sentiment data and/or commission a survey. The feedback loop from clients has been well documented and continues to be underused. In our most recent data, a not surprising 52% of women surveyed buy apparel and accessories online; however, somewhat surprisingly 43% of Men 18+ surveyed also buy apparel and accessories online. This jump is, of course, due to store closures. Planning for a reset and more foot traffic in stores will most likely be incremental as the client has been trained to incorporate on-line purchasing into their shopping ecosystem. ... "