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" ... Ryan Babenzien (RB): Well first off and most importantly, Jon and I know the footwear business and specifically, the men's footwear business. My time at K-Swiss and Puma and Jon's time at DC Shoes and then Gourmet Footwear gives us a category expertise in designing and making sneakers and positioning and marketing a footwear brand. Most of the founders of other ecom brands had no experience in the business they were entering, which we found surprising. We think that our experience is a testament to our early success. In terms of opportunity, before GREATS there was no ecom men's footwear brand. One of the early successes for fashion e-commerce was Zappos; people are comfortable buying shoes online. But no one had created an online men's footwear brand before GREATS. Online purchasing in all fashion categories continues to grow, including footwear, so we were excited to bring our expertise into a growing market where none existed. ... "