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" ... Shortly after, Harrison went about turning the Whatsapp group into more formal meetings structured around a variety of topics from managing finances to disussions about some of the problems your child may encounter in school. The “branding was very flippant and throwaway” Harrison says but it managed to catch on and they began selling t-shirts and other merchandise as the brand’s presence grew via social media and press coverage. As the brand started to generate revenue and the membership base grew they continued to expand the remit of the events by having guest speakers who ranged from successful entrepreneurs to politicians sharing their knowledge. ... "