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" ... According to Alter, “Disfluency is good when you want people to engage more. It’s also good for signaling luxury... If you want something to seem different and interesting, often disfluency is valuable.” ... "
" ... Neither captioning nor transcripts typically record speech disfluency, with Google’s API designed to ignore fillers like “um” and “er.” ... "
" ... Thompson’s book also focuses on moments that people remember. In Hit Makers, Thompson, a senior editor at The Atlantic, examines the psychology of why people like what they like. “Products change and fashions rise and fall. But the architecture of the human mind is ancient,” he writes. Thompson builds the argument that hit makers (in music, literature, art, marketing, brand building), create moments by marrying the old with the new. “Exposure breeds familiarity, familiarity breeds fluency, and fluency often breeds liking. But there is such a thing as too much familiarity...Instead, the most special experiences and products involve a bit of surprise, unpredictably, and disfluency.” ... "